Category Archives: PR Newswire News
PR Newswire’s new white paper, Earned Media Evolved, discusses how the transformed media landscape presents new opportunities for communicators to earn media
As content continues to maintain its place at the core of audience engagement and the influence of social media intensifies, brands and organizations are presented with growing opportunities to earn media. PR Newswire’s new white paper, Earned Media Evolved, explores … Continue reading
PR Newswire Case Study Outlines the Benefits of Adding News Release Distribution to Small Business Marketing Plans
Small business owners are progressively more focused on increasing online visibility for their businesses while working within the constraints of limited marketing resources and smaller budgets than their larger competitors. Today, PR Newswire has released a new case study demonstrating … Continue reading
PR Newswire’s New White Paper, Press Releases as Lead Generators, Explores How Communication Professionals Are Using Press Releases to Drive Engagement
The potential of any piece of content changes dramatically when it is digitized and made available online – allowing anyone to interact with it. It’s no surprise, then, that the humble press release is working much harder these days – … Continue reading
PR Newswire’s New White Paper Content: Marketing Currency That Accelerates Performance Explains How Content Marketing and Social Media are Increasingly and Intimately Intertwined
Social media and content marketing are two of the most powerful trends to hit the marketing world in recent years and research shows that an effective content marketing strategy in social channels is a must for marketers. PR Newswire’s new … Continue reading