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Nearly one out of every three American children is clinically overweight or obese. The health and well-being of future generations is undeniably at risk. And yet the fastest-growing fitness club chain in the world is about to launch a nationwide campaign featuring TV commercials and full-page ads in USA Today and People magazine which declare "There is no childhood obesity epidemic." "Too much blame is being placed on the kids," says Chuck Runyon, Anytime Fitness CEO. "Adults need to step up and be better role models if we want our kids to be healthy. That is what this is all about." Full release.
The National Park Foundation, the official charity of American national parks, today unveiled a new public service campaign reminding all Americans of the heroes of United Flight 93, and encouraging their support in building a national memorial in their honor. On September 11, 2001, the 40 passengers and crew of United Flight 93 heroically fought back against terrorists, and in doing so, saved countless lives and our national capital. In their struggle, they lost their own lives as the plane plummeted into a field outside of Shanksville, PA. Full release.
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government-through the Department of State-created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need. Full release.
The American Civil Liberties Union today released a new video condemning the U.S. government practice of issuing death sentences without due process as part of its targeted killing policy. Targeted Killing is being released to coincide with the filing today of an unprecedented lawsuit by the ACLU and the Center for Constitutional Rights (CCR) challenging the government's asserted authority to use lethal force against U.S. citizens located far from any battlefield without judicial process, and without disclosing the standards it uses to target individuals for death. Full release.
In a transfer ceremony at The Huntington Library, Art Collections, and Botanical Gardens today, Archivist of the United States David S. Ferriero accepted on behalf of the U.S. Government the original Nuremberg Laws presented by Steven S. Koblik, Huntington president. Gen. George S. Patton Jr. deposited the documents at the Library for safekeeping at the end of World War II. He died in December of 1945 in an automobile crash before he could discuss their final disposition. Full release.
A new AOL survey, released today, conducted by The Nielsen Company, reveals the challenges of modern day parenting in a world with social networking. According to the survey, more than half of the children surveyed (54%) do not personally know all of the friends accepted into their social network. While 76% of parents with kids on Facebook, claim to have friended their teens, 29% of teenagers are ready to un-friend their parents given the choice, and are twice as likely to want to un-friend mom versus dad. Full release.
Honeywell (NYSE: HON) broke ground today on a public school, Ecole Nationale Jacob Martin Henriquez in Jacmel, Haiti. In attendance were Tom Buckmaster, President of Honeywell Hometown Solutions, Richard Walden, President and CEO of Operation USA, Jacmel Mayor Edwin Zenny and Parliament Senator Joseph Lambert. Construction of the school, which will serve approximately 600 local students in grades K through seven, is scheduled to be completed by January 2011. Full release.
The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced today the launch of a national public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program. While over one million homeowners have already received assistance from the program, the national campaign encourages other struggling homeowners who may be eligible for assistance to reach out for the help they need through free resources made available by the Federal Government. The PSAs direct homeowners to visit MakingHomeAffordable.gov or call 1-888-995-HOPE (4673) to see if they may be eligible for assistance to make their mortgage payments more affordable and to understand options they may have to avoid foreclosure. Full release.
A new campaign explores the roles and responsibilities women uniquely encounter when living, or caring for a loved one, with epilepsy. Women Succeeding with Epilepsy is a collaboration between Epilepsy Advocate and HealthyWomen to educate, empower and inspire women and families whose lives are affected by epilepsy. Full release.
In the face of the Gulf oil spill and in response to ongoing coastal restoration needs, the Women of the Storm, a non-partisan, grassroots organization formed in New Orleans and South Louisiana in the wake of Hurricane Katrina, announce today the launch of a campaign to Restore the Gulf. A grassroots initiative to secure long-term funding to restore and protect the Gulf Coast and area wetlands, Restore the Gulf features the viral distribution of a celebrity-studded video, "Be the One," designed to capture signatures to an online petition in support of this cause. Full release.
After a successful pilot program in October 2009, Cancer Treatment Centers of America (CTCA) is introducing an innovative approach to cancer treatment this July at each of its four hospitals in suburban Chicago, Philadelphia, Tulsa and suburban Phoenix. Called Patient Empowered CareSM, this advancement in the patient treatment delivery process offers patients an average of between two and three hours with a dedicated team of specialized oncology physicians and clinicians. Patient Empowered Care provides patients with a seamless experience during every visit with a fully focused core Empowerment TeamSM-including a medical oncologist, naturopathic oncology provider, registered dietitian, nurse care manager, clinic nurse, and others dedicated to helping them fight their specific cancer. Full release.
The Advertising Council, in partnership with Autism Speaks, the largest autism science and advocacy organization in North America, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness about autism and to empower parents to take action if their child is not meeting certain developmental milestones. According to the CDC, autism is the fastest-growing developmental disorder in the United States, with life-long consequences for individuals, families, and society. Today, 1 in 110 children-including 1 in 70 boys-is diagnosed with an autism spectrum disorder, a 600 percent increase in the past 20 years. Full release.
The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma. According to the US Census Bureau, more than 35.7 million adults ages 18-64 do not have a high school diploma. Data shows that students who drop out of high school tend to earn less, perform less well in society, and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, in 2005, 21% of families without a high school diploma were living below the poverty line, compared to 7.1% of those with high school diplomas. Full release.
From checking email at the beach to tweeting a movie review at the box office, Americans do everything on the go. Now, to help them invest on the run and on their own terms, ShareBuilder from ING DIRECT USA today launched a free mobile application for iPhone and Blackberry devices, giving investors continued access to their brokerage accounts. Americans are taking a more hands-on approach to their own investing decisions. ShareBuilder is making it easier than ever for investors to trade, manage their own investments and access their hard earned money when they want, no matter where they are. Our mobile application puts the financial world in the palm of investors hands, said Dan Greenshields, President of ShareBuilder. Full release.
PSI, a leading international health organization, with programs in 66 countries, today officially launched Impact magazine to provide insight into the most pressing global health and development issues. The premier issue takes a closer look at how improving access to comprehensive health services provides the foundation for women and girls to realize their full potential. "It is when girls and women realize their right to better health care and begin to demand it that the pressure on governments starts to build," said Dr. Margaret Chan, Director General of the World Health Organization. Full release.
Virgin America, the California-based airline, today marks the launch of its first international city and sets it sight on its next destinations. Today, the airline toasts its new Toronto service on a celebrated flight from Los Angeles International Airport (LAX) through San Francisco International Airport (SFO) to Toronto Pearson International Airport (YYZ). Governor Arnold Schwarzenegger joins Virgin Group Founder Sir Richard Branson onboard the LAX to SFO leg, and via WiFi at 35,000 feet over the California coast, they announce the airline's intent to serve a new destination: Mexico. Upon touchdown, San Francisco Mayor Gavin Newsom will welcome Sir Richard, the Governor and other guests. The SFO to YYZ flight then will continue on to cross the border in style with Drake, the Toronto native and GRAMMY nominated recording artist, hosting a mile high party en route. Full release.
Renowned orthopaedic surgeon and founder of Joint Juice, a leading joint health beverage company, Kevin R. Stone, M.D., has developed the first comprehensive Joint Health Assessment. Launching today, individuals will now be able to log onto Joint Juice.com for an illustrative assessment that determines the condition of their joints based on a series of 15 questions regarding Body Mass Index (BMI), diet, exercise, lifestyle and joint health history. The Joint Health Assessment also features joint health tips from Dr. Kevin R. Stone, M.D. and fitness tips from celebrity ultramarathoner and long-time Joint Juice advocate Dean Karnazes. Full release.
