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UM, Time Inc. Unveil Biometric Research on iPad® Magazine Apps
December 1, 2010UM and Time Inc. partnered with EmSense, a leading company in the field of biometrics and neuroscience marketing, to measure the neurometric responses of 180 iPad owners, using a combination of EEG readings on emotion and cognition, plus eye tracking, surveys, and one-on-one interviews, to reveal emotional, cognitive, and visual responses to ads embedded in several Time Inc. publications. The results presented today represent just the tip of the iceberg, as more than 24 million data points were collected. This data is key in tailoring advertising to achieve a specific desired response in iPad users. Full release
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