« Smart Grid Coalition Selected by UN to Brief Climate Change Conference Attendees | Main | VIDEO from UNICEF Available on thenewsmarket.com: UNICEF Organizes a Festival Celebrating The Rights Of Children In Pakistan »
Are Advertisers Wasting Their Money?
December 3, 2010Although the digital space is considered to be a great place to target and reach consumers, when adults were asked which type of ads do they tend to ignore or disregard the most, over six in ten say Internet ads (63%). Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads. These are some of the findings of a new Adweek Media/Harris Poll, survey of 2,098 U.S. adults surveyed online between October 5 and 7, 2010 by Harris Interactive. While we know that certain advertising themes appeal to men and women differently, there is little difference in the ads that men and women say they tend to ignore the most. Full release
ShareThis