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Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard
August 26, 2010Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive Interactive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to tracking newer social media metrics such as connections (friends, fans and followers) and buzz, the comprehensive SocialEye dashboard helps marketers report on the actual ROI (return on investment) of their social media efforts, reporting on metrics such as site traffic, leads and revenue generated by social media marketing efforts. Full release.
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