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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide
July 28, 2010comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb Full release.
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