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Expedia Media Announces Marketing Campaign Support for Gulf State Destinations Impacted by Oil Spill
July 1, 2010Expedia Media, the advertising sales division of global online travel leader Expedia, Inc., today announced efforts to provide marketing support to destinations impacted by the Gulf of Mexico oil spill. During July, August and September 2010, Expedia Media will offer a three to one media matching program for destination marketing organizations (DMOs) and tourism boards located in the Gulf states of Alabama, Florida, Louisiana and Mississippi. Organizations in these areas will receive three dollars in marketing value for every one dollar spent with Expedia Media. The matching program will allow destinations in need of tourism to stretch their promotional dollars and further increase their visibility among travel shoppers visiting the Expedia, Inc. sites. Full release.
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