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Ad Council and Dollar General Literacy Foundation Launch Campaign to Encourage Young Adults to Achieve their GED Diploma
July 12, 2010The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma. According to the US Census Bureau, more than 35.7 million adults ages 18-64 do not have a high school diploma. Data shows that students who drop out of high school tend to earn less, perform less well in society, and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, in 2005, 21% of families without a high school diploma were living below the poverty line, compared to 7.1% of those with high school diplomas. Full release.
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