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Teen Social Media Influencers Wield Power Online and Offline
May 25, 2010A recent survey by myYearbook and Ketchum of teen social media users showed that not only are online influencers more likely than the average teen to participate in social media activities, such as updating their status at least once per day or sending 3,000 texts per month, but they also are spending more time socializing and influencing their peers offline. The study surveyed 10,000 teens, aged 13 to 19, who are members of myYearbook, and identified teen influencers in the social media space to provide insight on how they share information and interact online. Social media teen influencers are defined as the top 15 percent most active and most engaged teens in the myYearbook community. Full release.
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