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Ad Council and Save the Children Launch Campaign to Raise Awareness of the Impact of Local Health Workers in the Developing World
May 6, 2010Save the Children and The Advertising Council announced today the launch of a national multimedia public service advertising (PSA) campaign designed to raise awareness of the preventable and treatable causes of childhood death in the developing world. The new campaign shows Americans that they can have a significant impact on saving and improving the lives of at-risk children and newborns by supporting the deployment of local health workers. Full release.