Organic Consumers Association and Certified Organic Brands File Federal Complaint with USDA Against Organic Personal Care 'Cheater Brands'

The Organic Consumers Association (OCA), along with certified organic personal care brands Dr. Bronner's Magic Soaps, Intelligent Nutrients, and Organic Essence, today filed a complaint with the USDA National Organic Program (NOP), requesting an investigation into the widespread and blatantly deceptive labeling practices of leading "Organic" personal care brands, in violation of USDA NOP regulations. To view the complaint, go to: http://www.organicconsumers.org/bodycare. The complaint, filed collectively on behalf of 50 million consumers of organic products, argues that products such as liquid soaps, body washes, facial cleansers, shampoos, conditioners, moisturizing lotions, lip balms, make-up and other cosmetic products produced by twelve different corporations have been advertised, labeled and marketed as "Organic" or "Organics" when, in fact, the products are not "Organic" as understood by reasonable consumers. "Unfortunately, the hands-off regulatory approach by the USDA's National Organic Program during the Bush years failed to protect consumers from deceptive labeling in the personal care marketplace," said Ronnie Cummins, Executive Director of the Organic Consumers Association. While the USDA enforces strict standards for the labeling of organic food, the NOP has not enforced the organic regulations in regards to personal care. "Given the increased resources and staffing at the National Organic Program under Obama, we're optimistic that the situation will be rectified before too much more damage is done," added Cummins. Full release.