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Vend Marketing Institute Calls on Congress to Modify Calorie Disclosure Requirement: Supports Existing Disclosure Which Is More Complete and Effective
December 23, 2009A group representing some of the nation's most prominent vending companies today called on Congress to drop language that would require vending companies to disclose the caloric content of vended food and beverage products prior to the point of sale, Vend Marketing Institute (VMI) Executive Director Chris Stave announced today. The requirement is included in both the House and Senate versions of the healthcare reform legislation currently being debated in Congress, and would apply to any business which owns or operates 20 or more vending machines. According to Stave, the organization supports the idea of nutrition disclosure, and, in fact, already has an overwhelmingly successful program in place that is much more comprehensive than the one being considered in Congress. Said Stave, "Four years ago we recognized the importance of working to educate consumers about the nutrition content in the products they were purchasing, which is why we worked with Registered Dietitian Carmen Gorniak, RD, CD, to create The Right Choice...for a Healthier You! ® nutrition program. Full release.