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Goodwill Partners with WE tv 's WE Volunteer Initiative 'PLEDGE 24 in 2010' Campaign
December 28, 2009Goodwill Industries International has joined forces with WE tv to invite women across the country to volunteer in their local communities. From now until January 31, women are encouraged to "PLEDGE 24 in 2010" by logging onto WEVolunteer.tv and participating in 24 hours of volunteer work in 2010 with the organization or nonprofit of their choice. Goodwill Industries International and its affiliate members are just one of the nonprofit organizations working with WE tv to increase awareness and participation for the program. WE Volunteer is WE tv's national effort designed to motivate women to become more involved in their local communities by pledging one full day (24 hours) of community service throughout the year. The campaign's motto is simple: "What a Difference a Day Makes." WE Volunteer is the latest campaign of WE Empowers Women, the network's four-year-old public affairs initiative dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The campaign's website, WEVolunteer.tv, powered by VolunteerMatch, makes it easy to search for and sign up for volunteer experiences with nonprofit organizations based on location and personal interest. The site also allows participants to track the amount of hours volunteered and share their volunteer stories to inspire others. Full release.