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Consumer Reports Poll: 66 Percent of Black Friday Weekend Shoppers Buying for Themselves
November 19, 2009Black Friday may kick-off the holiday shopping season, but not everybody's out to buy gifts. Of the half of Americans who plan on shopping in stores or online over the Black Friday weekend, 66 percent say they'll be shopping for themselves according to the latest Consumer Reports Holiday Shopping Poll. The full results of the poll are available at www.ConsumerReports.org. The day after Thanksgiving, otherwise known as Black Friday, is not the only important shopping day of the holiday weekend. While 28 percent of adults plan to shop in-stores on Black Friday, just as many (29%) say they'll be shopping on Saturday or Sunday afterwards. Overall half (53%) of adults expect the deals to be just as good in-stores as online this year. The Black Friday weekend shopping list for consumers includes clothing (71%) and electronics (70%), with video games and accessories (46%) being the most popular electronic items. More than half of shoppers (56%) are planning to purchase toys and a little less than half (48%) are planning to purchase gift cards. Most of these items are intended to be purchased as gifts; however, the items where shoppers have the highest intent to self indulge are food or wine, electronics and clothing. Full release.