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Univision and Kaiser Foundation Mark National Latino AIDS Awareness Day With New Campaign Featuring People Living With HIV/AIDS
October 15, 2009Univision Communications Inc. and the Kaiser Family Foundation today unveiled the second phase of "SOY. . ." (I AM. . .), the groundbreaking Spanish-language media campaign featuring the personal stories of a diverse group of Latinos living with HIV and their loved ones. The new campaign materials will debut on the Univision Network, the Telefutura Network and Galavision in conjunction with National Latino AIDS Awareness Day (NLAAD) on October 15th and continue throughout 2010. "SOY. . ." features 14 Latinos in the U.S. and Latin America living with HIV/AIDS who share both a passion for life and a desire to end the spread of the disease. They are musicians, academics, businessmen and housewives - everyday people who share their experiences living with HIV. Shot in Los Angeles, Miami, New York, Mexico City, San Salvador, Lima, and Buenos Aires, the documentary-style public service ads (PSAs) aim to create a personal connection to HIV/AIDS among the audience and engender the feeling that HIV/AIDS could affect "people like me and those I care about." Full release.