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Studios, Networks, Talent Agencies and Guild Employees Join Forces for a Week of Volunteer Activities in Los Angeles
October 19, 2009Employees from entertainment companies, including studios, networks, talent agencies and guilds join forces and participate in a week of volunteer activities scheduled in Los Angeles starting Tuesday, October 20. This show of support celebrates a new industry-wide volunteer initiative, iParticipate, led by the Entertainment Industry Foundation (EIF). iParticipate is a ground-breaking, multi-year campaign designed to motivate millions of Americans to volunteer regularly. As a centerpiece, beginning October 19, ABC, CBS, FOX, NBC and other broadcast networks will spotlight service on more than 90 shows through scripted programming, segments and PSAs during an unprecedented, week-long television event. To coincide with the week of programming, hundreds of employees working at entertainment industry companies are answering the call to serve with organized volunteer projects throughout Los Angeles. Full release.