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United Nations and Marketing Industry Leaders Launch "Hopenhagen"
June 23, 2009The United Nations, the International Advertising Association (IAA), and a coalition of the world's leading advertising, marketing and media agencies today launched Hopenhagen -- a movement that empowers global citizens to engage in the December United Nations Climate Change Conference (COP15) -- at the Cannes Lions International Advertising Festival. Hopenhagen, hopenhagen.org, is a global marketing and communications initiative that will inspire and generate mass activation around the world. Full release.
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