Deadly in Pink: Philip Morris' New Look for Virginia Slims Cigarettes Shows Contempt for Women's Health
October 30, 2008Demonstrating again that it is not the changed, responsible company it claims to be, Philip Morris is launching an aggressive new campaign to market cigarettes that appeal to women and girls. The campaign is built around a new look for its Virginia Slims brand - a sleek pink "purse pack" that is compact and rectangular, with square ends, and holds "super slim" cigarettes that are very small in diameter. According to a recent story in Brandweek, Philip Morris plans to launch the repackaged Virginia Slims with a major marketing campaign by the first quarter of 2009, and it includes "Super Slims Lights" and "Super Slims Ultra Lights" varieties. The new "purse packs" are already on sale in some markets. Full release.