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WakeUpWalMart.com: Leaked Document Shows Wal-Mart's #1 Overall Business Challenge Is Reputation
May 30, 2007WakeUpWalMart.com, America's campaign to change Wal-Mart, released a stunning new internal document prepared for Wal-Mart by its old advertising agency, GSD&M. The document, entitled "Wal-Mart Positioning Report," states, in often brutal detail, the serious public image challenges Wal-Mart faces. According to GSD&M, and described in a section entitled "Know thy Enemy," Wal-Mart's reputation problem is the #1 challenge facing the company. Full release
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