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WakeUpWalMart.com: New Yorker Magazine Exposes Wal-Mart's Spin Machine
March 26, 2007Today, the New Yorker Magazine published an article by Jeffrey Goldberg which exposes the brutal truth behind Wal-Mart's multi-million dollar spin machine. The article explains how Wal-Mart and Edelman, the company's public relations firm, have used a series of cynical strategies and tactics, including manufactured front groups and empty new initiatives, to try and address the company's faltering public image. Full release
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