PwC US recently launched Marketmap, a new thought leadership series that explores how emerging markets are changing today’s global economy. Marketmap will detail what corporations seeking footholds in such nations must understand in order to succeed. he firm announced the first issue of Marketmap, “China: Pearls, pitfalls and possibilities,” at the 26th National Conference on the Foreign Current Practices Act at the Gaylord National Resort and Conference Center in Washington, D.C. “The rate of market growth in countries such as China offers unprecedented possibilities all across the business world,” said Harry Broadman, PwC’s Chief Economist and Emerging Markets Practice Leader. “That said, there are serious risks for those that fail to navigate myriad, complex challenges. We anticipate that the Marketmap series will serve as a tremendous resource for executives looking to position their enterprises to share wisely in the emerging wealth.” Mr. Broadman is the Managing Editor of Marketmap. Full release